Hi, I’m Cynthia.
Founder of Off Menu Studios.
I’ve been on both sides of the table, as a restaurant owner and as the person behind the content. I know how much goes into creating a place people love, and I help bring that same care to how it shows up online.
I started @Cyneats in 2016 in the Bay Area, sharing hidden gems and the places I love to eat at. Since then, I’ve built a career creating content and leading social media strategies for restaurants and food brands, including launching restaurants for Kevin Hart’s Hart House and Ayesha Curry’s International Smoke.
Off Menu Studios brings that experience to restaurants with a story to tell. We turn the food, the people, and the details that make your place yours into content that makes people want to visit.
Photography | Videography | Full Service Social Media Management | Restaurants and Hospitality | Portland OR
I’ve been on your side of the pass.
Great content only matters if it puts people in seats.
After the Bay, I moved to Bend and opened my own restaurant. I learned what it really takes: the early mornings, the staffing puzzles, the slow Tuesdays, and the pressure to stay top of mind when you barely have time to breathe, let alone post.
I eventually sold the restaurant, but that experience changed how I work. I know a shoot can’t disrupt service. I know your margins. And I know what it takes to fill seats.
Why Portland. Why now.
When I moved to Portland, I fell in love with the city: the food carts, the neighborhood spots, the chefs doing something nobody else is doing. Portland’s food scene deserves to be seen the way it tastes.
So I started Off Menu Studios, a creative agency for restaurants and hospitality brands. We combine a creator’s eye, an agency’s strategy, and an owner’s understanding of how restaurants actually run.
Meet the Team
Cynthia Linh
FOUNDER & CREATIVE DIRECTOR
Strategy, creative direction, and the restaurant-owner perspective behind every shoot.
Tina Paymaster
LEAD PHOTOGRAPHER
A former ad agency graphic designer, Tina brings a designer’s eye to every frame. She specializes in food, beverage, and hospitality photography. Moody or bright, styled or candid, she loves working motion and people into every shoot.